

I want to start a movement in creating advertising that actually talks about the product and people's relationship with the product, instead of making some big emotional bullshit statement. Anyone with me?
If you were still wondering "why would I want an iPad," allow me to provide the first piece of in-depth evidence of my on-going assertion that the developers and content providers will define the value of the device. There are some early concepts about how advertising is affected by this, the ever-closer promise of an interactive print ad is just the beginning of the era that is going to bring purpose back to the print-style designers and advertising creatives who are currently feeling pressure defining their value in the "digital world," while putting the interaction designer into the brand campaign concept conversation. I cannot fucking wait. Watch this video and tell me if you don't start to see why this device might actually be "magical."


