If you were still wondering "why would I want an iPad," allow me to provide the first piece of in-depth evidence of my on-going assertion that the developers and content providers will define the value of the device.

There are some early concepts about how advertising is affected by this, the ever-closer promise of an interactive print ad is just the beginning of the era that is going to bring purpose back to the print-style designers and advertising creatives who are currently feeling pressure defining their value in the "digital world," while putting the interaction designer into the brand campaign concept conversation. I cannot fucking wait.

Watch this video and tell me if you don't start to see why this device might actually be "magical."